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The incorporation of CRM software systems to companies has been increasing, which is why many wonder how you can link your CRM to your website? Let's see some interesting facts about this tool.
When a CRM is integrated into business, it is sought to
improve customer relationship management, that is, this program will allow you
to carry out or improve:
• The
management of your clients and contacts, allowing you to have a 360º vision.
• Connection
with the entire sales process; that is, from incorporating the strategies to
attract customers to the after-sales service that you want to implement.
• Ease of
creating a consistent after-sales department.
• Increase
in profitability and production of the company.
• When a
CRM is integrated, it is necessary to merge with the business website to obtain
the positive and expected results. Failure to comply with this step, the
software will not meet the expectations obtained.
Before integrating any type of CRM program to the business
or company, you should consider what the objectives are and what goals you want
to achieve; Based on this, a program is sought that meets needs and exceeds
expectations.
Some CRMs such as CRM Impulsa give you the opportunity to
try their software for free so that you are sure of your acquisition, they also
offer different plans that adapt to different needs.
In addition, you can ask questions or clarify doubts about
the CRM in question easily and simply.
Some ways to link your CRM with your website are:
Due to customer interactions, responses can be generated
automatically, they can be in predefined emails or otherwise. The idea is to
get quick answers; you spend less time in this area and the client does not
feel neglected.
Automating the data capture from different forms from your
web page will allow you to generate auto-responses, automatically segmentation
and assign tasks to workers autonomously.
You can make the website consult the CRM so that when
someone accesses it, they ask for their profile and, thanks to that
information, identify the potential customer.
You must adapt the content that visitors see or block it
based on the information available to the CRM software.
In this way, the web management system will dialogue with
the CRM and will be able to obtain information such as visitor characteristics,
service level, payment status and more.
Invoices, payments, incident statuses, among others, are the
data that can be exported as relevant information for customers. Thanks to
mechanisms to export and integrate business and customer information so that it
is accessible and visible on the web.
These are just some of the links that can be made with the
CRM and the business website so that the deal with customers improves; also so
that there is better information management.
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