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Today the world is advancing, and so are the media. Things like advertising have been constantly changing and now it is much easier to reach a greater number of people, this is thanks to the new smart advertising .
Today we will talk about this new advertising, and how you
can start using it in your digital campaigns.
The Smart Ads are, as their name implies, clever
advertising. They are not the classic ads with a message that aims to encourage
the customer to buy or use a product or service; Instead, these smart ads give
the customer precisely what they want .
Thanks to artificial intelligence, these Smart Ads can be
automated; which makes advertising predictive and more effective . And how
these ads go directly to what the customer requires, it can save a lot of time
and money.
Smart advertising offers many benefits to digital campaigns,
some of which are as follows
• Target a
specific audience. Smart advertising allows us to target our ads to a specific
audience that we are interested in reaching, in a more exact way.
• Measure
effectiveness. It allows us to monitors the effectiveness of our
advertisements; which will allow us to change, replace or improve those things
that do not work.
• ROI
measurement. With smart advertising it is much easier to measure ROI (Return on
Investment); and we will be able to follow the steps that each user takes from
when they see our advertising until they make the purchase.
For your company to create its Smart Ads, you need some
elements:
• Data.
This data is a fundamental part to create your intelligent advertising, it is
important that these are of quality; since having a lot of data, our ads will
be more efficient and will connect better with our audience
• Artificial
Intelligence (AI). This tool is key, as it will allow us to create the ads.
From the information we provide, artificial intelligence will know how to
organize it to determine what is the best message to give to the public.
• Automate.
By having the message we want to convey well defined, we will use automation to
display these messages at a low cost.
• The
creativity. This will be a fundamental factor for your ads to stand out from
the competition, so strive to make your ads attractive , original, and impact
your viewers.
Smart Ads today have revolutionized the way companies
publicize their products and services.
Now that we have seen what smart advertising is, what
benefits it offers to your digital campaign, and what you need to create your
own Smart Ads; do not hesitate to use this tool in your next digital campaigns.
If you take the maximum potential out of the tools that
current technology offers us, you will be able to reach your potential client
in a much more efficient and, above all, economical way.