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Everything that we know today as "common" was at one time a new and different idea. And this is not an exception in the case of CRMs; the wonderful tool for dealing with customers. What is the origin of CRM ? We show it to you in detail in this article.
The history of CRM is something that everyone who uses it
should be interested in. For example, we all know the story behind the great
company Apple, and why not also be interested in the origin of CRM?
It all started in 1983, with the creation of contact managers
. This encouraged the visionary Jon Ferrara to create the Goldmine company in
the United States in 1989; through which he managed to develop the SFA
software, or Sales Force Automation according to its acronym in English.
The SFA was, in short, the cradle in which what we know
today as CRM was formed. It allowed functions such as contact management to be
carried out much easier, as well as many others.
Over the years he adapted, until direct communication
between customers and employees was achieved . So, in short, it was the origin
of CRM. Of course, we are no longer in the eighties, and CRM has continued to
grow impressively.
And the nineties arrived, a decade in which there was a
great technological advance; which in turn drove the advancement of CRM. For
the year 1993, the businessman Thomas Siebel was encouraged to create the
company which he baptized with his name: Siebel.
It was dedicated to everything related to customer
relationship management and, in fact, it was Thomas Siebel himself who coined
the acronym CRM. This facilitated the creation of the call center, which
undoubtedly needs a database such as CRM.
Salesforce and Microsoft were born in the 2000s which,
although in a different way, offered companies an easy-to-use and really
understandable CRM . And already in our era, we have CRM light and at our
fingertips.
With the birth of social networks, a new variant of CRM came
to us: Social CRM. This focuses on attracting more customers through networks
such as Facebook, Instagram, Twitter, and many others.
Now that you know the origin of CRM , you will surely wonder
how it is possible to get one updated and adapted to be used these days. Of
course, today it is much easier to achieve than it was in the eighties or
nineties.
You can choose from hundreds of options, but one that will
undoubtedly be of benefit to you if you choose it is the Impulsa CRM . This CRM
allows you to safely, reliably and easily manage all the information related to
your customers.
The CRM Impulsa team will train and advise you completely
free of charge; offering you that quality help that many would like to receive.
We assure you that, if you dare to learn more about this wonderful tool, you
will obtain excellent results for yourself and those around you.